Terms of Service

Last updated: 21 July 2026

1. Who we are

LimeliJourney is an affiliate tracking and attribution platform operated by Lime Lift BV ("we", "us"), a company established in Belgium. Contact: hello@limelijourney.com.

2. The service

LimeliJourney provides tracking links, conversion pixels, a first-party tracking SDK, affiliate program management (offers, campaigns, creatives, payouts, caps), reporting, an affiliate portal, platform email sending, and AI features (the LimeliChat assistant and the AI Creative Studio). Features and allowances depend on your subscription plan as described on our pricing page.

We improve the service continuously and may modify or discontinue individual features from time to time. If a change materially reduces the core functionality of your subscription, we will give workspace administrators reasonable advance notice where practicable. Features marked beta, preview or early access are provided "as is", may be changed or withdrawn at any time, and are excluded from any service level commitment. We may apply reasonable rate limits or other technical restrictions to our APIs, SDKs and tracking endpoints to protect the stability and security of the platform.

3. Accounts and acceptable use

• You are responsible for the accuracy of the data you track and for having the right to track it, including any consent your visitors' jurisdiction requires.
• You are responsible for the people and companies you bring into your workspace — your staff, affiliates and advertisers — and for the traffic they generate through your programs.
• You may not use the service for unlawful, deceptive or fraudulent traffic, or to track content that is illegal in your operating jurisdictions.
• You and your affiliates must comply with the marketing laws of the markets you target, including anti-spam and telemarketing rules (such as CAN-SPAM and the TCPA in the United States) and advertising disclosure requirements (such as the FTC's endorsement rules). We may disable creatives or links we reasonably believe are unlawful or infringe third-party rights.
• Team seats are for your organization's staff; credentials must not be shared outside it. You are responsible for keeping your login credentials confidential and for all activity under your account. Tell us promptly if you suspect unauthorized access.
• We provide the tracking and program-management tooling only: we do not verify and do not guarantee the quality, legality or legitimacy of the affiliates, advertisers or traffic sources active in your workspace.
• You represent that you are not, and are not acting on behalf of anyone who is, subject to applicable sanctions or export restrictions, and that you will not use the service in violation of them.
• We may suspend access immediately, with prompt notice to you, where we reasonably believe the service is being used for fraud or unlawful traffic, or in a way that threatens the security or integrity of the platform or other customers.

4. Subscriptions, billing and overage

• Plans are billed monthly in euros, in advance for the plan fee. Prices exclude VAT and any other applicable taxes or duties.
• Amounts are payable in full and without set-off. If the law requires you to deduct or withhold tax from a payment, you will increase the payment so that we receive the full invoiced amount.
• Usage beyond your plan's included allowances (conversions, clicks, seats, tracking domains, AI credits, email volume) is billed in arrears on your next invoice at your tier's published overage rates. We do not stop tracking when you exceed an allowance.
• Payments are collected through Mollie, our payment provider. You authorize recurring charges when you complete Mollie's hosted checkout; you can withdraw the mandate at any time by contacting us or via your payment method's issuer. Withdrawing the mandate does not cancel the subscription or amounts already owed.
• Invoices are itemized and delivered by email to your billing contact. Your workspace shows a live breakdown of your usage and accrued charges for the current period.

5. Late or failed payment

• If an automatic collection fails, we notify you and retry. Amounts are due within 30 days of the invoice date.
• If an amount remains unpaid 30 days after we notify you of a failed collection, we may suspend the workspace until payment is received. We will give at least 7 days' written notice before suspending. Suspension does not stop already-invoiced amounts from being payable.
• Overdue amounts accrue the statutory interest for late payment in commercial transactions under Belgian law, plus reasonable recovery costs.

6. Onboarding, term and termination

• New customers are onboarded personally. Your paid subscription starts on the date agreed in your order or onboarding confirmation, not before.
• You may cancel a monthly subscription at any time, effective at the end of the current billing period. Amounts already invoiced, including accrued overage, remain payable.
• We may terminate the subscription if you materially breach these terms and do not cure the breach within 14 days of written notice; immediately in cases of fraud or unlawful use of the service; or if your workspace has been suspended for non-payment for more than 30 days.
• On termination you may request an export of your data within 30 days, after which we may delete it. Exports are provided in a commercially reasonable machine-readable format determined by us.

7. Your data, privacy and data processing

Data you bring to the platform (affiliates, advertisers, offers, tracking events) remains yours. Each customer's data is isolated per tenant. We process it only to provide the service, as described in our privacy policy.

For personal data you track through the platform, you are the controller and we are a processor. As processor we: process that data only to provide the service and on your documented instructions; keep it confidential; use the sub-processors listed in the privacy policy (AWS for hosting, email and AI inference; Mollie for payments) and tell workspace administrators before adding others; notify you without undue delay of a personal data breach affecting your data; assist you with data subject requests; and delete or return the data on termination as described in section 6. Where United States state privacy laws apply to the personal data you track, we act as your "service provider" or "processor" within the meaning of those laws: we do not sell or share that personal information and we retain, use and disclose it only to provide the service. A signed data processing agreement incorporating these commitments is available on request.

The service runs on AWS. Your workspace is hosted in a single region, and your data is kept in that region. The default region is the United States; European customers may request EU data residency at onboarding. Your residency region is set when your workspace is created and is not changed without your instruction. See the privacy policy for details.

Data retention. Your workspace data is retained while your subscription is active, with one exception: raw event-level records (individual clicks, impressions and similar events) may be archived or deleted once they are older than 12 months. We will give workspace administrators at least 30 days' notice before any such retention schedule takes effect. Conversions, payout-bearing events and aggregated reporting remain available for the life of the subscription. After termination, section 6 applies. Deleted data may persist in encrypted backups for up to 35 days before it is purged. We maintain commercially reasonable backup and recovery procedures, but we do not guarantee that any specific data can be restored.

Privileged administrative access. To provide, maintain, secure, support and troubleshoot the Service, investigate technical or security incidents, and carry out the Customer's documented instructions, authorised Lime Lift personnel may access the Customer's workspace and Customer Data through privileged administrative or support-access tools. Such access is limited to personnel with a legitimate need, is subject to confidentiality and appropriate security controls, and is logged. Lime Lift will not use Customer Data accessed in this manner for advertising or for purposes unrelated to providing, securing and supporting the Service.

8. Intellectual property

• The platform — its software, design, documentation and know-how — is and remains our property. Your subscription gives you a non-exclusive, non-transferable right to use it for your own affiliate programs during the subscription.
• You may not copy the platform, reverse engineer it except where the law permits, resell access to it, or use access to it to build or help build a competing product.
• Your data and the creatives you upload remain yours. If you give us feedback or suggestions, we may use them without restriction.

9. Confidentiality

Each party will keep the other's non-public information confidential, use it only for the purposes of the customer relationship, and protect it with at least the care it applies to its own confidential information. This does not apply to information that is public, already lawfully known, or independently developed, and either party may disclose information where legally required after notifying the other where permitted.

10. AI features

LimeliChat and the AI Creative Studio generate output with AI models. Output may be inaccurate or incomplete; review it before relying on it. Changes LimeliChat proposes to your workspace are applied only after your approval. You are responsible for your use of AI-generated content, including checking it for accuracy and rights clearance before publishing it. Your workspace data is not used to train foundation models and is not shared with the model providers. Nothing in the service or its output, AI-generated or otherwise, constitutes legal, tax, accounting, financial or other professional advice.

11. Availability and support

We operate the service on AWS infrastructure and aim for high availability, but the service is provided "as is" without an uptime guarantee unless your plan includes a written SLA signed by us. Where a plan includes an SLA, the service credits defined in it are the sole and exclusive remedy for availability issues. Planned maintenance and failures of underlying third-party infrastructure are not a breach of these terms. Support is available in-app and by email.

12. Liability

To the maximum extent permitted by law, our aggregate liability arising out of the service in any 12-month period is limited to the subscription fees you paid in that period. We are not liable for indirect or consequential damages of any kind — including loss of revenue, profits, business or goodwill, and missed, unrecorded or misattributed clicks, conversions or commissions, whatever the cause, including unavailability of the service. Nothing in these terms limits liability for fraud or willful misconduct, or any other liability that cannot be limited under applicable law.

13. Indemnity

You will defend and indemnify us against third-party claims — including claims from regulators, end users, affiliates or advertisers — arising from the data you track, the campaigns and programs you run, your failure to obtain required consents, or your breach of these terms, except to the extent a claim is caused by our own breach of these terms.

14. Governing law and disputes

These terms are governed by Belgian law. Disputes we cannot resolve together amicably are subject to the exclusive jurisdiction of the competent courts of the district where Lime Lift BV has its registered office.

15. General

• If you have a signed order or onboarding confirmation with us, its terms prevail over these terms where they differ. Together they are the entire agreement between us for the service.
• If a provision of these terms is found invalid, the rest remains in effect. Not enforcing a provision is not a waiver of it.
• You may not transfer the agreement without our consent, which we will not unreasonably withhold. We may transfer it to a successor of our business.
• Neither party is liable for failure to perform (other than payment obligations) caused by events beyond its reasonable control.

16. Changes

We may update these terms; material changes will be announced to workspace administrators at least 30 days before they take effect. Continued use after the effective date constitutes acceptance.