Landing pages and link destinations: where a click actually lands
How landing pages belong to offers, how a campaign can point one affiliate at a different page, why the destination is resolved at click time, and how a returning, already-converted visitor can be sent to a thank-you page instead.
A landing page is the destination a visitor reaches after clicking a tracking link — the actual web page where they read, sign up, or buy. It sounds like the simplest object in an affiliate program, and in day-to-day use it is, but a few design choices behind it explain why your links keep working even as destinations change. Here is how landing pages fit together in LimeliJourney.
Landing pages live on the offer
Each offer keeps its own list of landing pages, added with a name and an https:// destination URL. An offer can hold several — different funnels, seasonal variants, or per-partner pages — and one of them is marked as the offer's default. That variety is exactly what the campaign override, below, is for.
Landing pages also surface by name in your Clicks report, so you can see which page each click resolved to and filter your traffic by destination. And any landing page URL can carry #token# placeholders that are replaced with the click's real values at redirect time — a separate topic covered in the redirect tokens guide.
A campaign can override the destination
A campaign is one affiliate on one offer, and it can point that affiliate's traffic at a different landing page than everyone else's. Use this when a single partner should get a dedicated page — a co-branded funnel, or a page matched to their audience — without touching the offer's default for the rest of your program.
The destination is resolved at click time
Generated links carry only IDs; the destination is worked out at the moment of the click, from your configuration at that instant, in a clear order: a creative's override first, then the campaign's landing page, then the offer's default contract page, and finally the offer's default landing page.
This is what makes links durable. Because the destination is resolved live, changing a landing page updates links that are already in the wild — the change reaches them within about five minutes, with nothing to regenerate. For security, the tracker resolves the destination only from your creative, campaign, or offer configuration and ignores any URL someone tries to pin onto a link directly. If an offer stops serving — paused, expired, or archived — its links divert to the offer's stop-redirect destination instead. An offer with no landing pages at all cannot generate a default link, so add one first.
When the visitor clicks, LimeliJourney records the click, sets the attribution cookie, and forwards them to the resolved destination with the click ID appended so your conversion pixel can tie the eventual sale back to this click.
Sending returning visitors somewhere new
A contract can send visitors who have already converted on the offer to a confirmation, or thank-you, page instead of the sales pitch — so a customer who comes back through the same link is not shown the offer again. On each click the tracker checks whether this visitor has a prior confirmed conversion on this offer; if they do and a confirmation page is set, they are sent there, otherwise they get the normal landing page. A brand-new visitor always sees the landing page. This is separate from the advertiser's own post-conversion page, where the conversion pixel lives.
A good habit before sending any link: click it yourself and confirm you land where you expect. Want us to map your offers' landing pages and overrides with you? Book a demo and we will walk through it live.