Measurement · Attribution
The right click, credited every time.
Choose first touch or last touch per offer, set the window, and let the tracker match every conversion back to the click that earned it. Duplicates and bots are flagged out, conversions can be reviewed before you bill, and the whole visitor journey is there to prove it.
Per-offer models · frozen-at-click economics · nothing double-counted.
Your rules, per offer
First touch or last touch, and how long it counts
When several affiliates send the same visitor, the offer's payment model decides who gets paid. Set it per offer, set the window per offer, and the payout is snapshotted at click time, so editing terms today never reprices yesterday.
- Last touch (the default) credits the most recent click; first touch keeps the affiliate who introduced the visitor
- Attribution window of 30 days, raised to 90 or 365 per offer; a click older than the window no longer attributes by cookie
- Cookie fallback: when the pixel fires without a click ID, the tracker reads the click cookie set on your domain
- Frozen-at-click economics: sub-ID override then campaign override then contract terms, stamped once and stable in reports
Clean traffic only
Duplicates and bots, flagged out of your counts
A repeat click from the same visitor inside the throwout period is flagged Duplicate; a click from an automated agent is flagged Bot. Both still redirect normally and stay on the record, they're just left out of the numbers you judge performance by.
- Duplicate detection by visitor cookie, or by device (IP and browser) on the same tracking domain when no cookie is present
- Bot clicks recognized at click time from the agent, kept but excluded from counts
- A click through a different tracking domain starts a fresh journey and is never a false duplicate
- Re-include either at any time with the Clicks Report toggles; nothing is deleted
Approve before you pay
Conversion review, before a cent is billed
Turn on review and new conversions land as Pending. Confirm the good ones, reject the rest, and only confirmed conversions flow into payouts and advertiser billing. Approve or reject right from the report row or the conversion card.
- Pending, Confirmed, and Rejected states with the reviewer stamped on every decision
- Work the queue inline: filter Status to Pending and approve or reject in the Actions column
- Rejection reasons stay on the record, so the decision is auditable later
- Unattributed conversions are stored at zero and excluded from counts, never silently paid
Show your work
The whole journey, and a postback out to your partners
Open any conversion and the Journey tab lays out every related click on the offer, from every affiliate, interleaved in time order with each event, the winning click badged Credited. When a conversion records, a server-to-server postback can fire to notify the affiliate in real time.
- Click to conversion chronology with timestamps and the time between each step
- Related clicks matched by visitor, or by device on the same tracking domain, so a cookieless repeat sits beside the click it duplicated
- Outbound affiliate postbacks fire on a new, attributed conversion, server-side
- The pixel log keeps every inbound attempt and the exact reason it did or didn't attribute
Keep exploring the platform
Attribution decides who earned the conversion. See where the click was captured, and how the whole program reports.
Tracking
First-party SDK, redirect links, drop-in pixels, and sub-IDs.
Explore tracking MeasurementReporting
Five reports, one metrics language, CSV export, and saved views.
Explore reporting ProgramPartners
Offers, campaigns, caps, creatives, and a clean affiliate portal.
Explore partners IntelligenceAI operator
LimeliChat recommends changes and applies them with your approval.
Explore the AISee attribution decided on your own funnel.
Book a demo. We'll walk a conversion from click to credit on your numbers, show you the Journey view, and set the model and window that fit your program.