Redirect Token

A redirect token (also called a macro) is a placeholder you put in a destination URL that the platform swaps for real click data at redirect time. Write #click_id# or #s1# in the landing URL, and when a visitor clicks, the platform substitutes that click's actual values before sending them on. The result is that the advertiser's page — or your own funnel — receives the click ID, sub-IDs, affiliate ID, country, or device, right on the URL, ready to capture and echo back at conversion.

Why tokens exist

Attribution depends on the click ID surviving from click to conversion. Sometimes the destination expects that value under its own parameter name, or a partner's funnel needs the sub-ID to route traffic. Tokens let you shape exactly what appears on the destination URL without hard-coding anything, which keeps the link a smart link — evergreen and resolved at click time.

A worked example

You configure an offer's redirect parameters as:

clickid=#click_id#&source=#s1#&geo=#country#
        

An affiliate's visitor clicks with s1=newsletter from Canada. The platform resolves the tokens and redirects to:

https://advertiser.com/lp?clickid=abc123&source=newsletter&geo=CA
        

The advertiser reads clickid into their order record and echoes it back on the conversion pixel, so the conversion attributes even though they use their own parameter name. A token whose value is missing on the click (no sub-ID was passed) becomes empty, never junk; a token the platform doesn't recognize is left untouched.

Common tokens

Beyond #click_id# and #s1#–#s5#, typical vocabularies include #affiliate_id#, #offer_id#, #campaign_id#, #creative_id#, #payout#, #country#, #device#, and #date#. Use #payout# carefully — it puts the affiliate's payout on a consumer-visible URL.

How this works in LimeliJourney

In LimeliJourney, redirect tokens live on the offer card's Landing Pages tab, part of the tracking setup. Put them in the offer-wide Redirect parameters (appended to every redirect for the offer) or directly inside a specific landing page URL. Click Tokens to open the legend and insert one at your cursor; a live preview shows the final redirect with sample values. LimeliJourney's own ll_cid and ll_vid are appended automatically by default — write ll_cid=#click_id# yourself if you want it under that name with no duplication, or turn off auto-appending per offer when you pass the click ID under the advertiser's own parameter. The same token vocabulary also powers affiliate conversion pixels.